Sally’s Apizza

Sally’s Apizza [pronounced ah-beets] is a well-known pizzeria with locations in Massachusetts and Connecticut. Founded in 1938, Sally’s is famous for it’s signature “New-haven” style thin crust pizza that’s baked in custom coal-fired ovens. Sally’s draws pizza fans from around the world, most notably by scoring a 9.2 by Dave Portnoy’s viral “One Bite” Pizza Reviews.

Menu Design

When Sally’s approached me they had recently undergone a thorough rebranding effort in anticipation of their expansion into new markets. This transformation necessitated updating all marketing materials, with a particular emphasis on their menus. Given that each location had unique requirements and/or requests, we implemented a "cohesive instead of cookie-cutter" strategy when designing their menus.

Project: Handheld Menu Redesign — **Project:** Handheld Menu Redesign

Project: "Chalkboard" Menu
Execution: A classic "chalkboard" outdoor menu board that would resemble the real thing but require much less upkeep. — **Project:** "Chalkboard" Menu
**Execution:** A classic "chalkboard" outdoor menu board that would resemble the real thing but require much less upkeep.

Project: Trifold Takeout & Catering Menu — **Project:** Trifold Takeout & Catering Menu

Project: Disposable Table Runner Menu
Execution: During COVID, staying open and keeping guests and employees safe was paramount to the restaurant industry. These disposable table runners were a clever solution to the ban on physical menus withou — **Project:** Disposable Table Runner Menu
**Execution:** During COVID, staying open and keeping guests and employees safe was paramount to the restaurant industry. These disposable table runners were a clever solution to the ban on physical menus without solely relying on the unpopular QR code.

E-mail Marketing

Project: After launching a new loyalty program, Sally’s tasked me to design 4 evergreen email templates to encourage patrons to utilize the app: (1) Download the app, (2) Welcome to the app, (3) Monthly Specials, (4) Reward Reminder.

Execution: to make engaging graphics that embraced the pizzerias raw, historic, and authentic aesthetic.