Implus
Implus is a house of consumer brands in the active lifestyle and fitness space comprising of TriggerPoint self-massage and recovery, Harbinger strength training, and Perfect home exercise equipment.
TriggerPoint —
GoPro Mountain Games Banners
In 2017, TriggerPoint received an invitation to sponsor the Athlete Lounge at the GoPro Mountain Games in Vail, Colorado. Given the room's focus was on muscle recovery via TP products, I designed floor-to-ceiling banners that spotlighted the key muscle groups of the body. The aim was to create visuals that were both informative and visually appealing.
Project: National Foam Rolling Day Graphics
Execution:
Utilize the vibrant colors of The Grids to create an abstract and compelling pattern.
Project: Austin Fit Magazine Ad Execution: Superimpose the color "action" photo onto the black-and-white "recovery" photo, showcasing how the product is utilized for post-exercise recovery.
Project: Email Marketing
Project: Educational Handouts
Execution: A double-sided handout that showcases each TriggerPoint product on the front side, while the back side presents three simple applications.
Project: In-store Signage for Dick's Sporting Goods
Project: IDEA Health & Fitness Conference Banners
Project: In-store Signage for Dick's Sporting Goods
Harbinger —
In-store Signage
Our goal for Harbinger was to capture authentic moments of local strength training professionals using the products. We chose high-contrast black-and-white photography, accentuated by a strategic pop of color that spotlights the product. This "slice" of color mirrors the precise angle of the italicized text in the Harbinger logo, adding a cohesive and visually dynamic touch.
Product Catalog
Below are select spreads from Harbinger's 88-page product catalog. I employed our signature high-contrast photography with dramatic shadows to capture the ambiance of real strength training facilities. Additionally, I embraced the "slice" motif, mirroring the slant of the Harbinger logo, and incorporated it extensively for a unified brand aesthetic.
Project: Educational Handout
Project:
Project: New Product Email Marketing
Project: Brand Ambassador Graphic
Perfect —
Product Catalog
The 54-page Perfect Fitness catalog features bright and clean photography that highlights the functionality and appeal of their home fitness products. Each item is showcased in a realistic home setting, emphasizing their practicality and suitability for everyday use. Additionally, the catalog includes images of the packaging, ensuring customers can easily locate these products in-store for a seamless shopping experience.
Educational Handouts
A double-sided handout was created for each Perfect product that showcases features on the front side, while the back side presents three straightforward applications for each product ranging from beginner to expert.
