Torchy’s Tacos
Torchy’s Tacos is an iconic Austin-founded fast casual taco restaurant with an edgy and unconventional design aesthetic and 100+ locations across the US.
Taco of the Month
Torchy's "Taco of the Month" promotion is a fan favorite that features a unique, off-the-menu taco available for a limited time only. Each month’s taco is kept secret until the first day of the month and never announced ahead of time. The required assets for each Taco of the Month promotion included POS materials, window clings, in-store signage, social media and web graphics.
Apparel Design
Project: Internal training team shirt in inspired by concert merch
Project: Design t-shirts that are only available to employees in order to differentiate them from guests who have purchased Torchy's merch.
Project: Internal T-shirt for new interns
Project: Retail T-shirt, "Taco Love"
Project: Retail T-shirt, "Show Me Your Taco"
Project: Retail T-shirt, "Body by Queso"
Menu Design
Project: Redesign and refresh all menus to a modern look and feel. Included over 75 unique versions.
Project: Texas Motor Speedway Menu
Marketing Assets
Project: Holiday Gift Card Promotion
Project: Thank You Postcard for C-suite
Project: "Burn Card" Redesign
Project: Holiday Gift Card Promotion
Project: SXSW in-store signage
Project: In-store flyers to promote a new catering menu
Project: "Burn Card" Redesign Execution: Create two distinct designs so GMs can determine if it was given out for marketing or compensation purposes.
Project: "Burn Card" Redesign Execution: Create two distinct designs so GMs can determine if it was given out for marketing or compensation purposes.
Project: New Happy Hour Napkin Inserts
Project: Step & Repeat used across multiple marketing assets, signage, websites, etc.
Project: Netflix + Torchy's SXSW Pop-up Event Promo